Thursday 21 August 2025
At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.
Friday 15 August 2025
We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...
Tuesday 12 August 2025
Let autumn speak with warm terracotta pots. The golden yellow sunflowers will stand out beautifully. This creation is perfect as a table decoration.
Friday 08 August 2025
New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.
Tuesday 20 May 2025
Jennifer Mühlbauer, known for her third place in the Deutsche Meisterschaft der Floristen (DMF), created two floral arrangements especially for florieren! Magazine in collaboration with Masterpieces and FleuraMetz. Her creations reflect the theme ‘Life in childhood’. In this article, Jennifer shares her interpretation of growth, intuition and the powerful essence of early life, all of which are embodied in her work.
Thursday 01 May 2025
Ikebana is the traditional Japanese art of flower arranging. This centuries-old art form includes various styles, among which Moribana is one of the most accessible and expressive. In this article, we explain the basic rules and techniques of Moribana. We also present a unique creation by Nicolaus Peters, world champion of the 2023 Interflora World Cup.
Wednesday 23 April 2025
Nicolaus Peters is an experienced and well-known florist and floral designer from Germany. Despite several setbacks in his career, he broke through and was crowned World Champion at the Interflora World Cup in 2023. In this article, he shares his story, advice, and the personal signature he brings to each of his creations.
Tuesday 28 January 2025
This Valentine's Day is the perfect occasion to celebrate love in all its glory, with flowers that bring your emotions to life. Whether you're looking for sophistication, adventure, or a touch of playfulness, your ideal flower is closer than you think.
Monday 27 January 2025
Discover the impressive creations of Jenny Thomasson-Ingrum, better known as JennyT.Floristry. All her works reflect a deep connection with nature. Her latest floral arrangement is a true masterpiece that elegantly captures the magic of spring.
Monday 13 January 2025
Ambassador Hanneke Frankema is a true influencer in the floral world. She is invited all over the globe to host workshops, compete in contests, and demonstrate her unique techniques. Preparing for the World Cup Floral Art in The Hague, she shared her creative journey, deep love for nature, and the inspiration behind her work.
Friday 20 December 2024
What do you get when you combine a passion for (modern) art with the refinement of floral design and florists? Masterpieces. A project that puts florists on the stage as artists and has become a global source of inspiration.
Monday 04 November 2024
Christmas is just around the corner, and there's no better symbol of the holiday season than a beautiful Christmas wreath. At Laustroer, Preferred Supplier in Christmas greenery, it's all about quality and tradition - and that unmistakable atmosphere of warm, green winter splendor. The Christmas wreath connects us through generations and remains beloved for its versatility and symbolism.
Thursday 24 October 2024
Christmas 2024 promises to be a magical season full of variety and creativity. This year is all about combining traditions with modern touches, and flowers play a central role in this.
Wednesday 31 July 2024
As temperatures increase for summer, your garden shouldn’t suffer. Heat tolerant plants are a summer essential, so here are five that thrive in hot conditions and look just as beautiful!
Wednesday 05 June 2024
In the third episode of "Masterpieces by Sam," we witness the beautiful products of Marginpar merging into a unique creation inspired by the style of Gaudí and the Art Nouveau movement. This masterpiece is made possible by the Dutch growers of Marginpar and offers a new interpretation of floral art. It is yet another episode to sit back and be inspired by the vision and talent of master florist Samantha Wilhelm.
Tuesday 21 June 2022
Nature is beautiful and diverse, and we (as humans) are inextricably connected with it. However, we do ask a lot from Mother Earth. But did you know that there are also quite a few growers who consciously do something in return?
Thursday 19 May 2022
Bees give the world colour. They do this primarily by pollinating flowers. Bees are vastly important in nature, and this deserves attention. What can we do to lend a helping hand for a healthier and more colourful world?
Thursday 12 May 2022
This flower has undergone some striking developments through the years and is now available in a wide range of different types and colours.
Thursday 12 May 2022
There is a new generation on the way: Generation Z. This generation is less willing to spend its money on traditions such as getting married. Travelling and discovery are much more interesting to them. Sustainability is also increasingly important to them, and they want to get off the beaten track. The new concept of pop-up weddings fits in perfectly with this. It is an affordable, innovative, stylish and low-stress way to tie the knot.
The African rose is a romantic choice for summer weddings. With its rich color palette, bold appearance, and soft elegance, it becomes the radiant centerpiece of floral designs that are both timeless and refreshingly modern. A floral designer finds inspiration in her garden, the seasons, and the ...
