Verdel is a family-owned business with strong roots in the floral industry. With our own flower shops, we know the realities of running a successful florist business, especially in Denmark, where quality, consistency, and creativity are key to building loyal customer relationships.
We understand the needs of Danish florists, from sourcing top-quality flowers and plants to delivering reliable service that fits your schedule. That’s why we offer a one-stop shop for fresh flowers, pot plants, and floral sundries, combined with expert advice, dependable logistics, and a deep commitment to helping your business thrive.
Whether you run a boutique flower shop or work as an event florist, Verdel is here to support you with the right products and smart solutions.
For florists, by florists
We don’t just deliver flowers, we deliver opportunities for growth
Meet the people behind VerdelAt Verdel, it’s not just about flowers, it’s about the people who make it all happen. Our dedicated team is here to support you with passion, expertise, and a smile.
Our legacy: A family of floristsFounded in 1969 as a humble flower export business, Verdel has since blossomed into a full-service floral partner. Still family-run, we look to the future with ambition and courage while staying rooted in the values that brought us here.
Making a difference togetherAt Verdel, we believe in doing business responsibly. Our goal is to support Danish florists with quality flowers and plants, while caring for people, the planet, and the future. With Verdel, you choose reliability, responsibility, and long term value.
Grow your business with consistent quality
At Verdel florist, we believe that consistency is key to long-term success. As part of FM Group, we have access to a global network of over 300 preferred suppliers, giving you direct access to exclusive and exceptional products from all over the world. We combine the flexibility of daily auction purchases with the reliability of long-term partnerships. This hybrid approach allows us to offer the freshest and highest-quality flowers and plants, every day of the week, while maintaining strong profit margins for your business.
Explore our weekly webshop offers: fresh, high-quality products, carefully selected for the PROMO category role. Discover how we balance promotions with a stable ESSENTIALS range and outstanding SURPRISE finds to support your entire assortment strategy.
Go beyond flowers. Grow your floristry brand
You can't outprice a supermarket, but you can outshine it. As a florist, your strength lies in quality, creativity, personal service, and an inspiring presentation. At Verdel, we help you elevate your offering with more than just beautiful flowers and plants.As part of FM Group, we give you access to unique tools and creative platforms designed to support your business growth:
LOOKBOOK: your editorial one-stop shop for trends, seasonal highlights, and smart category inspiration.
MASTERPIECES AMBASSADOR PROGRAM: showcase your creativity, share your work, and gain visibility through our international network.
FUTURE GARDEN: our metaverse full of inspiration, education, and forward-thinking floral concepts.
Stay ahead with insights, storytelling and inspiring content tailored to florists like you. We help you stand out—not just with what you sell, but with how you sell it.
Reliable logistics. Just like you need them
We’re shop owners too, so we understand how crucial on-time deliveries are to keep your customers happy and your business running smoothly. That’s why we’ve streamlined our procurement, sales, logistics, and transport for maximum efficiency and dependability.
Our one-stop webshop offers a complete range of fresh flowers, plants, tools, vases, and packaging: all delivered together in a single, convenient shipment. With flexible ordering across Denmark and sustainable delivery options, we make it easy to plan ahead and stay stocked. When you buy flowers in boxes for a minimum of DKK 2,500, transport is already included in the price.
Trusted by many
❝I feel comfortable working with Verdel, because they always deliver good products. – Claudia Schubert-Reinold
❝Personally I find it important to plan ahead of things. In Verdel I recently found a partner to share this vision. – Hilde Hofmann
❝As a grand event planner, timely delivery is crucial. I ordered thousands of roses, lilies, and peonies for a wedding, and they arrived fresh, vibrant, and right on time. – Marien Thorm
Let’s stay connected
Curious how Verdel can help your flower shop grow? Whether it’s consistent quality, smart solutions, or boosting your profits, we’re here for you.
Want daily inspiration and real-life stories from florists like you?
Follow us on Instagram , explore our ideas on Pinterest, or get in touch directly. Let’s grow together!
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