At Verdel, we go beyond flowers. We empower florists with innovation, inspiration, and impact. On this page, you'll find everything from immersive experiences in the metaverse to community-driven programs like Masterpieces.
Explore our Lookbook for curated trends you can shop directly, and dive into Circles, the hub for sustainability in floriculture. Whether you're a loyal customer or just discovering us, this is your gateway to stand out, grow your business, and join a global floral movement. Ready to be inspired?
Discover a world of floral inspiration, carefully curated for florists like you. The Look book brings together seasonal collections of flowers, plants, and sundries in stunning combinations that spark creativity and set trends.
Explore eye-catching designs, fresh color palettes, and unique pairings, all styled to inspire your next creation. Love what you see? Shop the full collection directly from the Look book and bring your vision to life in just a few clicks.
Masterpieces is your chance to shine! As part of this growing community, florists get the spotlight to showcase their creations using products from leading suppliers. It’s the perfect way to gain visibility, connect with others, and grow your reach.
Get inspired, be featured on major platforms, and enjoy exclusive benefits, including free products. Explore the floral magic our ambassadors create and see what Masterpieces can do for you.Sign up by emailing masterpieces@fmgroup.fm.
No time to visit a trade show? Discover Future Garden, the very first metaverse in floriculture. A virtual showroom where florists explore floral inspiration, trend forecasts, and product knowledge, whenever and wherever it suits them.
Wander through digital spaces like:
Atelier – Creative designs, concept pieces, and fresh innovations.
Expo – The spotlight on exclusive flowers, plants, and cutting-edge techniques.
Headquarters – Get to know FM Group and how we help florists grow.
Campus – Boost your skills with FM Academy’s workshops and masterclasses.
Step inside. Get inspired. And reimagine what floristry can be.
Discover Circles.fm, the go-to platform for florists who want to grow greener. Created by FM Group, it brings together stories, insights, and tools to make sustainability simple and inspiring.
Explore real-life stories from growers, dive into certifications, and stay updated with the latest research. Whether you're just starting or already on your way, Circles.fm helps you make better choices, one bouquet at a time.
Learn, connect, and take the next step toward a more sustainable future.
Friday 20 December 2024
What do you get when you combine a passion for (modern) art with the refinement of floral design and florists? Masterpieces. A project that puts florists on the stage as artists and has become a global source of inspiration.
Monday 13 January 2025
Ambassador Hanneke Frankema is a true influencer in the floral world. She is invited all over the globe to host workshops, compete in contests, and demonstrate her unique techniques. Preparing for the World Cup Floral Art in The Hague, she shared her creative journey, deep love for nature, and the inspiration behind her work.
Monday 27 January 2025
Discover the impressive creations of Jenny Thomasson-Ingrum, better known as JennyT.Floristry. All her works reflect a deep connection with nature. Her latest floral arrangement is a true masterpiece that elegantly captures the magic of spring.
Wednesday 23 April 2025
Nicolaus Peters is an experienced and well-known florist and floral designer from Germany. Despite several setbacks in his career, he broke through and was crowned World Champion at the Interflora World Cup in 2023. In this article, he shares his story, advice, and the personal signature he brings to each of his creations.
Wednesday 05 June 2024
In the third episode of "Masterpieces by Sam," we witness the beautiful products of Marginpar merging into a unique creation inspired by the style of Gaudí and the Art Nouveau movement. This masterpiece is made possible by the Dutch growers of Marginpar and offers a new interpretation of floral art. It is yet another episode to sit back and be inspired by the vision and talent of master florist Samantha Wilhelm.
At Verdel, we believe in long-term partnerships. Whether you're looking to increase your profits, expand your product range, or optimize logistics, we are here to help.
