Wednesday 03 December 2025

“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...

Wednesday 03 December 2025

For many of you, 2025 was a year of inspiration, connection, and growth. Together, we discovered new ways of working with nature, craftsmanship, and seasonal favorites. Your responses and creations showed how much value is created when professionals inspire each other.

Tuesday 25 November 2025

Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.

Monday 17 November 2025

She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?

Thursday 13 November 2025

Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.

Monday 10 November 2025

Sustainably grown Christmas greens bring atmosphere and meaning to the festive season. Discover the eco-friendly assortment from our Preferred Supplier Andromeda, grown without chemicals in the Netherlands. Get styling inspiration from florist Anja Schneider and explore the Lookbook and webshop for more festive ideas.

Wednesday 15 October 2025

With less than 100 days to go until Christmas, now is the perfect time to prepare and stock up on the right products. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements.

Wednesday 01 October 2025

Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.

Thursday 25 September 2025

The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.

Thursday 21 August 2025

At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.

Friday 15 August 2025

We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...

Friday 08 August 2025

New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.

Tuesday 13 May 2025

Join us from 3 to 6 November 2025 for Bloomshare - FM Group’s annual event showcasing the people, passion, and innovation behind our work. We look forward to welcoming you for a unique behind-the-scenes experience. More details coming soon, stay tuned!

Thursday 01 May 2025

Ikebana is the traditional Japanese art of flower arranging. This centuries-old art form includes various styles, among which Moribana is one of the most accessible and expressive. In this article, we explain the basic rules and techniques of Moribana. We also present a unique creation by Nicolaus Peters, world champion of the 2023 Interflora World Cup.

Wednesday 23 April 2025

Nicolaus Peters is an experienced and well-known florist and floral designer from Germany. Despite several setbacks in his career, he broke through and was crowned World Champion at the Interflora World Cup in 2023. In this article, he shares his story, advice, and the personal signature he brings to each of his creations.

Monday 27 January 2025

Discover the impressive creations of Jenny Thomasson-Ingrum, better known as JennyT.Floristry. All her works reflect a deep connection with nature. Her latest floral arrangement is a true masterpiece that elegantly captures the magic of spring.

Monday 13 January 2025

Ambassador Hanneke Frankema is a true influencer in the floral world. She is invited all over the globe to host workshops, compete in contests, and demonstrate her unique techniques. Preparing for the World Cup Floral Art in The Hague, she shared her creative journey, deep love for nature, and the inspiration behind her work.