Tuesday 31 March 2026

Get inspired by this ‘natural classic’ wedding style. Create a sense of calm by using natural materials. This style perfectly aligns with the trend: warm, earthy and timeless.

Monday 09 March 2026

Summer outdoor designs call for strong materials. High temperatures and direct sunlight? Then you want to rely on flowers without compromising on color or creativity. Take a quick look at this table setting and order for your summer project!

Wednesday 25 February 2026

Italian flowers are real eye-catchers; they are strong and colorful because they are carefully cultivated. But the real advantage lies in the climate. In this article, you'll learn why Italian flowers stay beautiful longer and how they strengthen your assortment.

Tuesday 24 February 2026

In Masterpieces By Kim & Björn: An Italian Dream, Kim Bucholdt and Björn Kroner created a dreamy cloud creation full of Italian flowers.

Friday 30 January 2026

For everyone looking for an alternative to flowers on Valentine’s Day: Hoya Kerrii. No plant says “I love you” more clearly during the most romantic time of the year. It is a low-maintenance Valentine’s plant with strong symbolism. In this blog, you’ll read how and why to use this plant in your floral designs.

Tuesday 27 January 2026

Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.

Monday 26 January 2026

Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.

Sunday 25 January 2026

The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.

Monday 19 January 2026

Tropical flowers in winter, isn’t that asking for trouble? Exotics instantly bring atmosphere, luxury and impact to events, even in winter. But to keep them looking beautiful during set-up, styling and event days, the right knowledge is essential. In this guest blog, Claudia from Magic Flowers shares her expertise on working with tropical flowers under winter conditions. A must-read for event florists! Prefer to wait until spring? From the start of IPM, you can exclusively pre-order all products from the Aloha Show at Verdel. Keep an eye on the webshop!

Wednesday 03 December 2025

“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...

Wednesday 03 December 2025

For many of you, 2025 was a year of inspiration, connection, and growth. Together, we discovered new ways of working with nature, craftsmanship, and seasonal favorites. Your responses and creations showed how much value is created when professionals inspire each other.

Tuesday 25 November 2025

Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.

Monday 17 November 2025

She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?

Thursday 13 November 2025

Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.

Monday 10 November 2025

Sustainably grown Christmas greens bring atmosphere and meaning to the festive season. Discover the eco-friendly assortment from our Preferred Supplier Andromeda, grown without chemicals in the Netherlands. Get styling inspiration from florist Anja Schneider and explore the Lookbook and webshop for more festive ideas.

Wednesday 15 October 2025

With less than 100 days to go until Christmas, now is the perfect time to prepare and stock up on the right products. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements.

Thursday 21 August 2025

At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.