Thursday 13 August 2026

What makes a lily ready for the future? For a green reseller, this may be an important question. Because when you understand the story behind a product, you can make better choices, give better advice and explain more convincingly why a particular lily has value.

Thursday 06 August 2026

A strong lily is not created only in the greenhouse. Nor does it begin when the flower is harvested. The foundation for a healthy, resilient plant is laid years earlier, sometimes as much as ten years before a florist holds the first stem in their hands.

Tuesday 04 August 2026

Verdel is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple.

Tuesday 09 June 2026

This trend looks at classics through a modern lens. What could be more fitting than kalanchoe? Well known as a potted plant, it also works beautifully as a cut flower in contemporary designs. Here, it is used in a surprising way in bridal floristry.

Tuesday 12 May 2026

Grutsch Gartenbau in Germany shows that growing flowers can go hand in hand with sustainability and biodiversity. The nursery is an inspiring example of how flower production can have a minimal ecological footprint while supporting nature.

Tuesday 07 April 2026

Different mothers, different styles. In this Lookbook: trendy plants and accessories. Outdoor plants are especially popular. You can find them here!

Wednesday 01 April 2026

Preferred Supplier Phalaenopsis by Walter is known worldwide as an orchid grower of exceptional quality. In recent years, they have developed into an exclusive grower of luxury cut phalaenopsis, offering a wide assortment in various types and sizes.

Wednesday 25 February 2026

Italian flowers are real eye-catchers; they are strong and colorful because they are carefully cultivated. But the real advantage lies in the climate. In this article, you'll learn why Italian flowers stay beautiful longer and how they strengthen your assortment.

Tuesday 24 February 2026

In Masterpieces By Kim & Björn: An Italian Dream, Kim Bucholdt and Björn Kroner created a dreamy cloud creation full of Italian flowers.

Friday 30 January 2026

For everyone looking for an alternative to flowers on Valentine’s Day: Hoya Kerrii. No plant says “I love you” more clearly during the most romantic time of the year. It is a low-maintenance Valentine’s plant with strong symbolism. In this blog, you’ll read how and why to use this plant in your floral designs.

Tuesday 27 January 2026

Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.

Monday 26 January 2026

Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.

Sunday 25 January 2026

The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.

Monday 19 January 2026

Tropical flowers in winter, isn’t that asking for trouble? Exotics instantly bring atmosphere, luxury and impact to events, even in winter. But to keep them looking beautiful during set-up, styling and event days, the right knowledge is essential. In this guest blog, Claudia from Magic Flowers shares her expertise on working with tropical flowers under winter conditions. A must-read for event florists! Prefer to wait until spring? From the start of IPM, you can exclusively pre-order all products from the Aloha Show at Verdel. Keep an eye on the webshop!

Wednesday 03 December 2025

“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...

Wednesday 03 December 2025

For many of you, 2025 was a year of inspiration, connection, and growth. Together, we discovered new ways of working with nature, craftsmanship, and seasonal favorites. Your responses and creations showed how much value is created when professionals inspire each other.

Tuesday 25 November 2025

Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.