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Wrapped 2025: A year full of green in motion

Wednesday 03 December 2025

For many of you, 2025 was a year of inspiration, connection, and growth. Together, we discovered new ways of working with nature, craftsmanship, and seasonal favorites. Your responses and creations showed how much value is created when professionals inspire each other.

Sustainability

More and more of you consciously chose more sustainable materials, smarter processes and a greener way of working. The insights from Circles.FM supported you in this and made sustainability easier to apply in daily practice. Want to discover which sustainable steps fit your business? Explore Circles.FM.

Inspiration and trends

This year, lookbooks, examples and articles sparked fresh ideas you could put to use right away. From seasonal creations to inspiring new styles: your own interpretation is what gave the year its colour.
Curious about what 2026 will bring? Download the new trend map now.

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Flowers from afar: sustainability starts at the source

Wednesday 03 December 2025

“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...

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Flowers from afar: How FM Group builds a supply chain that works

Tuesday 25 November 2025

Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.

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Flowers from afar: why many florists and consumers firmly reject imported flowers

Monday 17 November 2025

She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?

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